Television was a new source of advertisement and a very expensive one too. 1955 marked the first year of advertising the product on television. It was during this time that the company changed the wrapper from red to blue and dropped “Chocolate Crisp” from its title. Kit Kat had blue packaging throughout WWII.Ī shortage of milk during WWII forced Rowntree’s to switch from milk chocolate to dark chocolate in its Kit Kat bars. This was a positive time for Kit Kat, as sales dropped dramatically during the wartime. However, once the war was over, it reverted back to its original recipe and packaging. The change of ingredients made the chocolate bar not as tasty, and this was a worry for the company.ĭuring this time they even changed their advertising to read “No more chocolate crisp until after the war”, hoping that it would keep people’s interest and loyalty. This meant that during the war some of the ingredients in the bar had to be changed due to rationing. The chocolate coated wafer bar was launched just before World War 2. War time rations caused the Kit-Kat recipe to change. It wasn’t until 1949 when the words “Chocolate Crisp” was dropped from the title and it became just Kit Kat. It has been recorded as being used to describe food snacks since as early as the 18 th century and it is also said that the name comes from a meeting point in London called the Kit Cat Club. It’s uncertain exactly where the name Kit Kat originated as there are multiple places it may have come from. When the product was launched it was called “Rowntree’s Chocolate Crisp”, and was renamed to Kit Kat Chocolate Crisp two years later. The Kit Kar bar has had different names over the years. The first Kit Kat chocolate bar was a 4 finger chocolate wafer bar. Kit Kat was first launched in London on August 29, 1935. Here are 9 mouth-watering facts about Kit Kats! Kit Kat is 87 years old. The idea that you do not need a special occasion to break off a piece of the candy and that it is a perfect break time snack will forever remain a staple of the Kit Kat brand.Kit Kat is a much loved chocolate bar that has been enjoyed across the world for many years.īut where did it come from and why do we rely on it so much? The new slogan is acknowledging that a break is less formalized but, even it is for five minutes, you can maximize your enjoyment with a KitKat,” says a spokesman for Nestlé.Īlthough the brand no longer uses the famous slogan, Kit Kat has been able to create and advantage with a jingle that consumers can sing off the top of their head and included it in many memorable commercials. “Our findings indicated that the workplace break is now less structured and formal. After some market research, Nestle discovered that while most people knew the slogan and the jingle, it was starting to have little effect in convincing them to buy the candy. In 2004, the makers of Kit Kat decided to take a break from the company’s 47-year old slogan. Levine, was introduced in America in 1986. The classic “Gimme a Break” Kit Kat jingle, written by Ken Shuldman and Michale A. One year later, it was used on the first television spot for the candy and the commercials became extremely popular in the 1980’s when boardrooms and newsrooms were shown breaking off pieces of a Kit Kat bar. Have a Kit Kat” with the idea of associating the Kit Kat bar with the enjoyment of a short break from the working day. Walter Thompson ad agency created the slogan “Have a break. During World War II, the candy was portrayed as a valuable wartime food and was advertised as “What active people need”. Within two years of its launch, Kit Kat had become Rowntree’s (a Nestle company) most popular product. The chocolate wafer was initially introduced in London in September 1935 as “Rowntree’s Chocolate Crisp” and was renamed two years later as Kit Kat Chocolate Crisp. When you are halfway through a long, exhausting workday, why not take a break and reach for the perfect break time candy…a Kit Kat bar. Flashback Friday: "Gimme a Break" admin | April 5, 2013
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